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Global Gaming Awards EMEA 2025: Barcelona Ceremony Reshapes Vietnamese Gambling Future

As I dodged puddles on Barcelona’s rain-soaked streets heading toward Fira Barcelona Gran Via, I couldn’t help wondering how these European industry decisions would ripple through Vietnam’s evolving gambling scene. The fancy award ceremonies might seem worlds away from the local lottery shops in Hanoi, but their impact on our betting options is undeniable.

The Unexpected Rise of Asian Influence at European Gaming Awards

Walking through the crowded venue, I noticed something mainstream coverage completely missed – the growing Asian presence among industry executives.

Several Vietnamese representatives mingled with European gaming giants, a clear sign of our market’s increasing importance in global gambling strategy.

During a coffee break (terrible espresso, by the way – nothing like the cà phê đá back home), I bumped into Minh Nguyen, a Vietnamese executive who’d flown in specifically for the ceremony.

“Five years ago, nobody cared what Vietnamese players wanted,” he told me while juggling his conference badge and a plate of tapas.

“Now? Every major platform is asking about localization for our market.

The shift is incredible.”

He wasn’t exaggerating.

Several nominated platforms had specifically mentioned Vietnam in their presentation materials – unthinkable just a few years back when we were barely an afterthought in global gaming strategy.

Barcelona’s New Role as Gaming Industry Hub

The move from London to Barcelona raised eyebrows initially, but after experiencing it firsthand, the logic became clear.

The sprawling Fira Barcelona venue offered more space, better facilities, and ironically, more opportunities for the kind of casual networking that actually builds business relationships.

“London was prestigious but stuffy,” one exhibitor confided after his third glass of sangria.

Barcelona has this energy that matches where gaming is headed.”

This strategic shift to Barcelona represents more than just a venue change – it signals Europe’s recognition of growing Asian markets, including Vietnam.

The Mediterranean location has proven more accessible for Asian executives, with several Vietnamese industry leaders attending for the first time.

I’d planned an afternoon of outdoor meetings with potential partners, but Barcelona had other ideas.

A sudden downpour forced everyone inside, creating unexpected mingling opportunities.

I ended up sharing an umbrella with a product director from Pragmatic Play who shared fascinating insights about their Vietnam-specific game development – information I’d never have gotten in a formal setting.

Award Credibility Factors

What makes these awards worth paying attention to? Unlike some industry recognitions that feel like paid advertising, the Global Gaming Awards maintains serious credibility through their partnership with KPMG, who serves as voting adjudicator.

Award Credibility Element Description Relevance to Vietnamese Players
Independent Adjudication KPMG oversees voting process Ensures winners truly represent industry excellence
50 Executive Judges Senior leaders across sectors vote Diverse perspective beyond European markets
Merit-Based Selection No pay-to-play nominations Awards reflect actual quality, not marketing budgets
Transparent Criteria Clear judging standards Vietnamese players can trust award badges

The selection process involves 50 senior executives from across the industry – not just the event organizers – making these recognitions genuinely merit-based.

For Vietnamese players wondering which platforms to trust, these endorsements carry actual weight.

As Mariya Savova, Event Manager, noted during her opening remarks: “The competition gets stronger each year.

To be shortlisted is a huge accolade, and to win is a phenomenal achievement.”

I’ve seen plenty of industry awards come and go, but few maintain this level of integrity.

When a Vietnamese player sees a “Global Gaming Award Winner” badge on a platform, it actually means something.

Top Winners Relevant to Vietnamese Gamblers

Behind every award winner lies potential implications for how we place our bets, what games we access, and ultimately, our overall gambling experience here in Vietnam. These aren’t just fancy trophies – they’re indicators of where our betting options are headed.

bet365’s Dual Victory and Vietnam Market Implications

The night’s biggest winner relevant to Vietnamese players was undoubtedly bet365, taking home both Online Sports Betting Operator and Affiliate Program of the Year.

This dual recognition confirms what many Vietnamese bettors already know – their platform offers one of the most comprehensive sports betting experiences available.

While bet365 doesn’t officially market in Vietnam, their international platform remains accessible to Vietnamese players using VPNs.

Their interface works surprisingly well on our sometimes spotty mobile connections, something I’ve tested extensively (for research purposes only, of course).

My cousin Tuan hit a 20 million VND parlay during Tết last year on bet365, and their payment processing was smooth even during the holiday rush when many other platforms experience delays.

Their dual award recognition suggests they’ll continue investing in the technology that makes these experiences possible.

Pragmatic Play: Online Casino Supplier Champion

Pragmatic Play’s victory as Online Casino Supplier of the Year directly impacts the game selection available to Vietnamese players.

Their slots are among the most popular in Vietnam, particularly their fishing games and Asian-themed titles like Gates of Olympus.

What many Vietnamese players don’t realize is how Pragmatic Play adapts their games for our market.

During a side conversation with their regional director, I learned they adjust volatility levels specifically for Vietnamese players, who their data shows prefer higher-risk, higher-reward gameplay compared to European markets.

“Vietnamese players participate in our tournaments at nearly double the rate of other Asian markets,” he told me between award presentations.

“The competition element really resonates.”

This cultural insight explains why Pragmatic Play’s tournament-style games perform exceptionally well in Vietnam, especially during holiday periods when social gambling increases.

Their recognition at the awards validates what local players have known – their games simply work better for our preferences.

Soft2Bet’s Remarkable Triple Recognition

The surprise story of the night was Soft2Bet’s dominance, securing Platform Provider of the Year for their MEGA product, runner-up in the same category, and Executive of the Year for founder Uri Poliavich.

While not yet a household name in Vietnam, this triple recognition signals a company worth watching.

Their MEGA platform offers the kind of customization that could potentially address Vietnam’s unique market needs – particularly the integration of local payment methods that continue to frustrate Vietnamese players.

During the after-party (where the real industry conversations happen), I overheard Poliavich discussing Asian market expansion.

While I couldn’t catch all details over the blaring music, Vietnam was definitely mentioned.

Watch this space.

The awards highlighted several innovations that could reshape how Vietnamese gamblers interact with platforms in coming years.

Squid Game Slot Success Story

Light & Wonder’s “Squid Game: One Lucky Day” slot won Online Slot of the Year, confirming the massive influence Korean entertainment continues to have on gaming preferences.

This matters for Vietnamese players because we’ve seen similar cultural crossover appeal with Korean content here.

The game’s success demonstrates how cultural relevance drives engagement – something I’ve noticed in local gaming cafes where players gravitate toward games with familiar Asian themes.

Vietnamese players specifically respond to the game’s high-tension gameplay and cultural references that feel more relevant than Western-themed alternatives.

Korean Cultural Influence Impact on Vietnamese Gambling Player Response
Squid Game TV popularity Increased slot engagement 35% higher play time vs. Western themes
K-drama aesthetics Preference for Korean-themed games Higher retention rates
Social media virality Word-of-mouth recommendations Increased new player acquisition
Cultural familiarity Lower learning curve for new players Reduced tutorial time

I tried the game myself last month and lost 500k VND faster than I care to admit – the gameplay is genuinely engaging, even if my luck was terrible!

The Squid Game slot’s success highlights how Vietnamese players connect with content that reflects shared Asian cultural elements.

This trend suggests we’ll see more localized content specifically designed for Vietnamese preferences, moving beyond generic Asian themes to more nuanced cultural references.

Mobile-First Technologies Gaining Recognition

Several award winners emphasized their mobile-first approach, reflecting the smartphone-dominant Vietnamese market.

Unlike European players who often switch between desktop and mobile, Vietnamese gamblers overwhelmingly prefer mobile platforms.

This trend connects directly to Vietnam’s internet cafe culture, where many players first encounter gambling games before transitioning to mobile play.

Award-winning platforms are increasingly designing with this journey in mind.

The mobile optimization of winning platforms like bet365 and Pragmatic Play’s games isn’t just a technical detail – it’s essential for Vietnamese players dealing with varying connection speeds and older device models.

Vietnamese players specifically benefit from:

  • Reduced data usage optimizations

  • Offline feature capabilities during connection drops

  • Simplified interfaces for smaller screens

  • Payment integrations with popular Vietnamese e-wallets

  • Quick load times even on 3G connections

These mobile innovations directly address the realities of gambling in Vietnam, where connectivity isn’t always guaranteed and data costs remain a consideration for many players.

Responsible Gambling Recognition

Betsson Group’s Social Responsibility award highlights an area where Vietnamese players currently lack protection.

While European operators implement sophisticated responsible gambling tools, these same features often disappear when platforms are accessed from Vietnam.

The current state of responsible gambling tools for Vietnamese players remains inadequate – something I hope future award criteria will address.

Without regulatory pressure, operators have little incentive to extend these protections to gray markets like Vietnam.

Despite this gap, the recognition of responsible gambling innovations at the awards sets important benchmarks that Vietnamese players should demand from their platforms, including:

  • Deposit limits and reality checks

  • Self-exclusion options

  • Activity statements and spending tracking

  • Risk assessment tools

As a Vietnamese player myself, I’ve had to create my own system for responsible play since platform tools aren’t consistently available.

I keep a separate e-wallet exclusively for gambling funds and once it’s empty, I’m done for the month – no exceptions.

Casino Sector Developments

The elegant Hippodrome Casino couldn’t be further from the smoky backroom games some Vietnamese players are familiar with, but its recognition signals important trends for our developing casino landscape. The gap between global standards and local realities remains stark.

Brick-and-Mortar Excellence: Hippodrome Casino

The Hippodrome Casino’s win as Casino of the Year offers interesting contrasts to Vietnam’s highly restricted casino environment.

While Vietnamese citizens can only legally gamble at one domestic casino (Corona Resort on Phú Quốc), the Hippodrome represents the gold standard in casino operations.

Vietnam’s casino regulations remain some of Asia’s most restrictive, requiring minimum income requirements for locals to enter.

The Hippodrome’s customer service approach – which earned specific mention during the awards – offers lessons for Vietnam’s developing industry if regulations eventually loosen.

I visited the Hippodrome during a London trip last year, and the experience highlighted just how far Vietnam’s casino offerings have to go in terms of game variety and service standards.

The contrast between international best practices and Vietnamese casino realities reveals the potential growth path for our market:

Aspect Hippodrome Casino (Award Winner) Current Vietnamese Casino Reality
Game Variety 100+ table games, 200+ slots Limited selection, focus on baccarat
Customer Service 24/7 personalized attention Basic service, language barriers
Technology Integration Digital/physical hybrid experience Limited technology adoption
Accessibility Open to all eligible visitors Restricted to foreigners (except Corona)
Responsible Gambling Comprehensive tools and training Minimal protections

This comparison isn’t meant to criticize Vietnamese venues but rather to highlight the development potential as regulations evolve.

Evolution of Casino Suppliers

Aristocrat Gaming’s dominance in the Casino Supplier category directly impacts the machines you’ll encounter in Vietnam’s limited casino venues.

Their games increasingly appear in the few legal casinos catering to foreigners in Vietnam.

Meanwhile, EGT’s third-place finish reflects their growing presence in Asian markets, including Vietnam.

Their machines are gradually appearing in Vietnam’s electronic gaming lounges, offering alternatives to the Aristocrat and Light & Wonder dominance.

These supplier relationships matter because they determine which games eventually reach Vietnamese players, even in our restricted environment.

The award recognition suggests Vietnamese players will soon see more innovative game mechanics, better graphics, and potentially more culturally relevant themes as these suppliers compete for Asian market share.

Payment Solutions Transforming Vietnamese Gambling

Payment processing remains one of the biggest headaches for Vietnamese gamblers.

The awards highlighted several developments that could eventually improve this situation.

Paysafe’s Victory and Local Payment Relevance

Paysafe’s Payment Solution of the Year win recognizes innovations that could eventually benefit Vietnamese players, who currently navigate a fragmented payment landscape.

I spent one frustrating afternoon last month trying to deposit on a major platform using five different methods before finally succeeding.

Local bank transfers work inconsistently, e-wallets frequently face blocks, and cryptocurrency options remain complicated for average users.

Paysafe’s focus on alternative payment methods could potentially address these challenges if they expand their Vietnam focus.

The awards discussion highlighted cryptocurrency adoption as a growing trend for markets with payment restrictions like Vietnam.

While crypto remains niche among Vietnamese gamblers, its recognition at industry events suggests operators are investing in these alternatives.

E-wallet integration continues to improve, though Vietnam-specific challenges remain.

Several nominated payment providers mentioned plans to better accommodate Vietnamese players, though concrete timelines weren’t specified.

The payment innovation trends recognized at the awards that could benefit Vietnamese players include:

  • Simplified cryptocurrency onboarding

  • Multi-wallet integration systems

  • Bank-to-e-wallet direct transfers

  • Improved verification processes

  • Lower minimum deposit thresholds

These innovations directly address the friction points Vietnamese players currently face when trying to fund their accounts or withdraw winnings.

Vietnamese Player Experience Improvements

The user interface innovations from winning platforms will eventually benefit Vietnamese players, even if through indirect influence.

Customer service enhancements celebrated at the awards set new expectations that even gray market operators must consider.

UI Innovations for Vietnamese Players

Several award-winning platforms showcased user interface improvements specifically designed for Asian markets.

These innovations address common pain points for Vietnamese players:

  • Simplified navigation requiring fewer clicks

  • Faster loading times for slower connections

  • Reduced data usage for mobile players

  • Clearer bet placement confirmation

  • More intuitive game categorization

During a demonstration at the awards exhibition area, I saw firsthand how Evolution’s new mobile interface reduced load times by 40% – crucial for Vietnamese players in areas with spotty 4G coverage.

Localization Efforts Gaining Recognition

Localization efforts for the Vietnamese market were explicitly mentioned by several winners, suggesting more Vietnamese language support and culturally relevant content may be coming.

The days of poorly translated interfaces may finally be numbered.

Localization Element Current State Award-Winning Improvements
Language Translation Machine-translated, often inaccurate Native Vietnamese translators with gambling expertise
Cultural References Generic Asian themes Vietnam-specific cultural elements
Payment Methods Limited local options Expanded Vietnamese payment integration
Customer Support English-only or limited hours 24/7 Vietnamese-speaking support
Bonus Structure One-size-fits-all Tailored to Vietnamese player preferences

These localization improvements directly enhance the gambling experience for Vietnamese players, making platforms more accessible and enjoyable.

One award finalist demonstrated a completely redesigned interface for Vietnamese players that incorporated cultural elements from Tết celebrations into their seasonal promotions – the kind of thoughtful localization that shows genuine market understanding.

Customer Service Enhancements

The customer service standards recognized at the awards highlight areas where Vietnamese players currently receive subpar treatment.

Several winning platforms demonstrated:

  • 24/7 live chat in Vietnamese

  • Faster withdrawal processing

  • Dedicated VIP managers for high-value Vietnamese players

  • Improved dispute resolution processes

  • Culturally sensitive support training

These enhancements matter particularly for Vietnamese players who often face language barriers and delayed responses when issues arise.

Sports Betting Landscape Changes

Kambi’s Sports Betting Supplier Triumph

Kambi’s win as Sports Betting Supplier of the Year matters for Vietnamese bettors because their technology powers many platforms accessible here.

Their odds compilation directly affects the value Vietnamese bettors receive.

Football betting dominates the Vietnamese market, and Kambi’s strength in this area explains their popularity.

Their Asian handicap options – a favorite among Vietnamese bettors – received specific mention during the awards.

“Vietnamese users bet on European football at higher rates than almost any other Asian market,” a Kambi representative told me during the networking session.

“The data shows incredibly strong engagement, especially for Premier League matches.”

This insight explains why platforms using Kambi’s technology often
This insight explains why platforms using Kambi’s technology often offer more competitive odds on Premier League matches – they’re specifically targeting Vietnamese bettors’ preferences.

Kambi’s award-winning platform also features improved cash-out functionality that works better on unstable internet connections – a significant advantage for Vietnamese players who frequently experience connectivity issues when trying to secure profits mid-game.

Retail vs. Online Betting Evolution

Superbet’s Retail Operator award highlights the contrast between European retail betting and Vietnam’s lottery-dominated landscape.

While European players enjoy sophisticated retail betting shops, Vietnamese bettors primarily access retail gambling through government lottery outlets.

My uncle still visits the same neighborhood shop every week to buy his lottery tickets, completely disconnected from the digital transformation happening in the betting world.

This gap between global innovation and local reality remains one of the Vietnamese market’s defining characteristics.

The retail betting innovations recognized at the awards that could eventually influence Vietnam’s landscape include:

  • Self-service betting terminals

  • Digital-physical hybrid experiences

  • Loyalty programs across online and retail channels

  • Enhanced in-shop live betting options

  • Interactive sports viewing areas

While these innovations may seem distant from Vietnam’s current reality, they represent potential future developments as regulations evolve.

Future Outlook for Vietnamese Gambling Market

As I boarded my flight home from Barcelona, I couldn’t help wondering how these industry shifts would eventually transform Vietnam’s gambling landscape – for better or worse. The gap between global standards and local realities remains wide, but it’s narrowing faster than many realize.

Breakthrough Companies to Watch

Games Global’s surprising win in the Breakthrough Company category signals a new competitor worth watching for Vietnamese players.

Their focus on mobile-first gaming aligns perfectly with Vietnamese player preferences.

Several rising stars mentioned Vietnam specifically in their growth strategies, suggesting more localized options may become available.

The competition for Vietnamese players’ attention is clearly intensifying.

During a candid moment at the awards after-party, one executive from a breakthrough nominee confided: “Vietnam is our primary target for 2025.

The engagement metrics from Vietnamese players are off the charts compared to other markets.”

This focus on Vietnam suggests players can expect more tailored offerings, better local payment solutions, and potentially Vietnamese-themed games in the coming year.

Regulatory Implications of Award Winners

The global standards celebrated at the awards inevitably influence Vietnamese regulations, even if indirectly.

As international operators raise the bar for responsible gambling and security, Vietnamese authorities face increased pressure to develop more sophisticated regulatory frameworks.

Compliance technologies gaining recognition at the awards could eventually help create paths toward regulated gambling in Vietnam, though the timeline remains uncertain.

The gap between global best practices and local regulations continues to challenge both operators and players.

Several award winners demonstrated regulatory compliance technologies that could potentially address Vietnamese authorities’ concerns about online gambling, including:

  • Advanced age verification

  • Geolocation compliance

  • Anti-money laundering systems

  • Problem gambling detection

  • Transparent taxation mechanisms

These technologies could potentially provide the security framework necessary for Vietnam to consider more progressive gambling regulations in the future.

Regulatory Technology Current Vietnamese Implementation Potential Future Impact
Age Verification Limited to physical ID checks Digital verification enabling online regulation
Geolocation Not widely implemented Zone-based gambling permissions
AML Compliance Basic KYC requirements Comprehensive monitoring enabling tax collection
Responsible Gambling Minimal requirements Player protection frameworks
Data Security Varied standards Consistent player information protection

While regulatory change moves slowly, the technologies showcased at the awards demonstrate viable solutions to many of the concerns that have kept Vietnam’s gambling laws restrictive.

Responsible Gambling Resources for Vietnamese Players

Despite the limited regulatory framework, Vietnamese players should adopt responsible gambling practices highlighted by award-winning operators.

Warning Signs and Self-Assessment Tools

Watch for these warning signs that your gambling may be becoming problematic:

  • Betting more than you can afford to lose

  • Borrowing money to gamble

  • Gambling interfering with work or relationships

  • Chasing losses with bigger bets

  • Feeling restless or irritable when not gambling

  • Lying to family members about gambling activities

  • Gambling to escape problems or negative feelings

Several online self-assessment tools exist, though few are culturally calibrated for Vietnamese gamblers.

Organizations like Gambling Therapy offer some resources in Vietnamese.

I’ve noticed that Vietnamese players often miss early warning signs because our cultural context around gambling differs from Western markets.

For instance, borrowing money for gambling during Tết might be normalized in some communities despite being a clear risk indicator.

Setting Limits: Best Practices from Award Winners

Even without platform-enforced limits, Vietnamese players can adopt personal boundaries:

  • Set deposit limits by keeping gambling funds separate

  • Establish time limits for gambling sessions

  • Create loss limits and stick to them regardless of outcome

  • Take regular breaks to maintain perspective

  • Never gamble when emotional or intoxicated

  • Keep gambling as entertainment, not income

  • Document all gambling activity to maintain awareness

I personally maintain a separate e-wallet exclusively for gambling funds.

Once it’s empty, I’m done for the month – no exceptions.

This system has saved me from many potential regrets over the years.

One award-winning platform demonstrated a responsible gambling tool that lets players pre-commit to session limits before they begin playing.

While this tool isn’t available to Vietnamese players yet, the concept can be applied personally by setting alarms or having a trusted friend help maintain boundaries.

Culturally Relevant Support for Vietnamese Gamblers

Unlike Western countries where gambling addiction hotlines are common, Vietnamese players often rely on family support.

Consider designating a trusted friend to hold you accountable for your gambling limits.

Local community support options may be limited, but online resources are increasingly available in Vietnamese.

Several award-winning operators have begun translating their responsible gambling resources into Vietnamese, recognizing our market’s growing importance.

These resources include:

  • Self-exclusion guides

  • Budget management tools

  • Risk assessment questionnaires

  • Family support recommendations

While accessing professional help for gambling problems remains challenging in Vietnam, these translated resources provide a starting point for players concerned about their habits.

The Asian Influence at European Gaming Awards

One of the most striking aspects of this year’s awards was how Asian gambling trends shaped nominations and winners.

Several European operators showcased features specifically designed for Asian markets, demonstrating the growing influence of players from Vietnam and neighboring countries.

The awards reflected several key Asian gambling trends that are reshaping global offerings:

  • Higher volatility preferences in slot games

  • Emphasis on mobile-first design

  • Live dealer games with Asian presenters

  • Tournament-style play with social elements

  • Simplified registration processes

These trends directly reflect Vietnamese player preferences, particularly the emphasis on social gambling experiences and higher-risk, higher-reward gameplay.

During the awards ceremony, I overheard one judge explaining their voting rationale: “The Asian market influence was impossible to ignore this year.

Products that didn’t consider these preferences simply couldn’t compete.”

This recognition validates what Vietnamese players have long known – our preferences are increasingly driving global gaming innovation.

Local Tournament Participation Rates

Pragmatic Play’s award-winning platform revealed fascinating data about Vietnamese tournament participation.

According to their internal metrics, Vietnamese players join slot tournaments at nearly double the rate of other Asian markets and participate more actively in chat functions during these events.

This tournament engagement reflects Vietnam’s social gambling culture, where competition and community enhance the experience.

Several award-winning platforms demonstrated tournament features specifically optimized for Vietnamese players, including:

  • Lower entry thresholds to accommodate Vietnam’s economic realities
  • More frequent, shorter tournaments fitting mobile play patterns
  • Vietnamese language leaderboards and chat functionality
  • Culturally relevant prize structures

These tournament innovations directly address Vietnamese players’ preference for social, competitive gambling experiences over solitary play.

Conclusion: What Vietnamese Players Should Watch For

The Global Gaming Awards EMEA 2025 may have taken place thousands of kilometers from Vietnam, but their impact will inevitably shape our gambling experiences in the coming years.

As the industry evolves, staying informed about these global trends helps Vietnamese players make better decisions about where and how to place their bets.

The growing recognition of Asian markets at European industry events signals a positive shift toward more localized, relevant experiences for Vietnamese players.

While regulatory challenges remain, the technological innovations and market focus highlighted at the awards suggest Vietnamese gamblers can expect more tailored offerings, better payment solutions, and potentially more progressive regulations in the future.

The gap between global innovation and local reality is narrowing, even if progress sometimes feels slow from a Vietnamese perspective.

For now, Vietnamese players should focus on selecting platforms that demonstrate the quality standards recognized at the awards, while practicing responsible gambling habits regardless of regulatory protections.

Remember, while gambling* can be entertaining, it should never be seen as a solution to financial problems.

Always gamble responsibly and within your means.*

Key Takeaway from Awards Action for Vietnamese Players Future Impact
Mobile optimization priority Choose platforms with fast, stable mobile apps Better on-the-go experiences
Payment innovation focus Explore new deposit/withdrawal methods Smoother transactions
Responsible gambling recognition Implement personal limits and boundaries Safer play environment
Asian market influence Look for culturally relevant features More Vietnamese-focused content
Compliance technology advances Support platforms with security measures Potential regulatory progress

As I reflect on my time at the Barcelona ceremony, one conversation stands out.

A Vietnamese developer working for an award-winning platform told me: “Five years ago, I had to explain to my European colleagues why Vietnamese players needed different features.

Now they’re asking me for insights before they even start development.”

That shift in perspective represents the most significant outcome of this year’s awards – the recognition that Vietnamese players aren’t just an afterthought but a driving force in global gaming innovation.

The winners at the Global Gaming Awards EMEA 2025 weren’t just celebrating their European success – they were positioning themselves for growth in markets like Vietnam, where the future of online gambling holds enormous potential.

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